What is AI SEO?
AI SEO (sometimes called Generative Engine Optimization) is the process of optimizing your brand so it shows up in AI-powered search tools like ChatGPT, Perplexity, and Bing Copilot. Instead of just ranking on Google, your goal is to be cited, recommended, and trusted by AI assistants.

How is AI SEO different from traditional SEO?
Traditional SEO focuses on Google’s algorithm and search rankings. AI SEO focuses on AI models, knowledge graphs, and trusted sources. Instead of just targeting keywords, AI SEO ensures your brand has the structured data, authoritative mentions, and entity clarity needed to appear directly in AI-generated answers.

Can’t my SEO agency handle this already?
Most SEO teams are still optimized for Google rankings, not AI assistants. AI SEO requires new tactics: entity mapping, source validation, and schema tuned specifically for generative models. It’s not about replacing SEO - it’s about extending it to where discovery is actually happening now.

Why does my brand need this now?
Over 1 billion people use AI tools daily, and generative search shows far fewer results than Google. If your brand is not included today, competitors will be. Early movers establish authority and trust signals that make it harder for late adopters to catch up.

What does the audit include?

• Visibility scan across ChatGPT, Perplexity, and Bing Copilot

• Schema and structured data review

• Entity and knowledge graph analysis

• Source and citation mapping

• Content gap analysis

• Prioritized roadmap with quick wins

How long does it take to see results?

• Weeks 1–2: Audit + schema fixes

• Weeks 3–6: Brand begins appearing in direct AI queries

• Weeks 6–12: Early visibility lift, typically 10–30% in engaged sessions

• 3–6 Months: Compounding growth, stronger authority, lower acquisition costs

Is AI SEO a one-time project or ongoing?
AI SEO is not a “set it and forget it” tactic. AI assistants continuously evolve. Ongoing optimization (content refresh, schema updates, monitoring, and reporting) ensures your brand remains visible and expands into new recommendation queries.

What if AI stops showing links?
Even when AI answers don’t include clickable links, they still recommend brands by name. Being cited is about brand trust and authority which drives awareness, search demand, and direct traffic. Visibility today builds trust signals for tomorrow.

What if my brand is too small to compete?
AI favors brands with clear, structured, and authoritative data, not just the biggest spenders. Smaller, early-moving brands often win inclusion first because they provide cleaner signals than large competitors.

Isn’t this just another buzzword?
No. AI is already reshaping consumer discovery. Perplexity, ChatGPT, and Bing Copilot have over a billion combined users. This isn’t theory: early adopters have already seen 81% increases in engaged referral traffic and 87% growth in ChatGPT-driven traffic.

Question not addressed? Not sure if you’d be a good fit? Feel free to send us a message if there’s anything else we can help with!